If you cut tax rates, will companies invest more ? This is almost a religious belief in a certain party in a certain country in the world. Is it justified ?
The answer, in my opinion, is mostly No.
Companies make investment decisions based on markets, sales projections, competitive advantage, margin potential, scalability and the like. These are extremely complex business variables...
Saturday, 13 May 2017
Monday, 8 May 2017
Fear of Flying
In the normal world of business, companies are supposed to treat their customers with kids gloves. And customers are supposed to be very partial to the brands that they buy. It's all supposed to be a love love relationship .
Not so in the airline industry. Customers absolutely loath airlines. The act of flying is considered by most flyers, especially the regular ones, as next only to root canal surgery. ...
Monday, 1 May 2017
Corporate Fluff
Lucy Kellaway of the Financial Times is one of my favourite columnists. One of her specialities is to roast companies that spew out meaningless bullshit in their communications and press releases. She even hands out annual Golden Flannel Awards for the worst corporate gobbledygook.
She's at her best today canning Mondelez (The Oreos to Cadbury company). The company's marketing head quit and this...
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