The most unlikely of bedfellows can come together in the business world. Consider this rather unusual "marriage".
The
bride is the city of Detroit. We shouldn't be uncharitable to a bride,
but the immediate words that come to mind when you mention Detroit are
decay, dilapidated, joblessness, decline, etc etc. Can any good news
come out of Detroit these days ?
The
groom is Sakthi Group. Sakthi who ? - even my Indian readers are
entitled to ask. It's an unknown, small conglomerate from the South of
India. They were essentially a sugar company, but have dipped their
fingers into a bewildering array of businesses. They are still small by
global standards - some $2 bn in size. One of their businesses is
Automotive Components - a business in which Indian companies have
excelled and are starting to lead the world.
Sakthi announced a $ 31 m investment in a manufacturing facility in Detroit
to make aluminium castings. GM and Ford are big customers for them and
their logic for this investment is being close to customers. Of course
they have milked the incentives and subsidies - some $4 m. But Sakthi
has played the PR angle perfectly. The castings will substitute imports
from China. The facility will create 650 jobs over 2 years. They have
committed to hire at least 2 ex felons a month ( both a brilliant and a
movingly human move). And the site they are developing is a historic
school, now closed and left in ruins. Can there be a better feel good
story ?
The sight of Michigan Governor Rick Snyder, waving a casting,
as he welcomed Sakthi makes interesting viewing. And the Sakthi's
chairman calling the marriage a Catholic marriage (meaning, for the
long term), is equally interesting Whether Sakthi will succeed in the
most challenging location of all in the US remains to be seen. But you
have to give it full marks for daring and boldness. It may fall flat on
its face. But it will still have been an interesting experiment.
Meanwhile
the American employees have to learn to pronounce Mukasi
Pallagoundenpalayam ! That's where Sakthi's auto component headquarters
is located in India. Even my good friend Sriram is going to struggle with that !